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MM Lidl Co. is a values based brand.

We have five core pillars that reflect who we are and what we believe. Look for these subtle icons in our products, showcasing our brand ethos:

  • COMPASSION CAN MOVE MOUNTAINS

  • EVERY CHILD DESERVES A FAIR CHANCE

  • CONFIDENT GIRLS BECOME STRONG WOMEN

  • LOVE IS LOVE

  • MOTHER EARTH IS OURS TO PROTECT

5% of MM Lidl Co. revenues are given back to local Colorado charities that exemplify these brand ethos.