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MM Lidl Co. is a values based brand.
We have five core pillars that reflect who we are and what we believe. Look for these subtle icons in our products, showcasing our brand ethos:
COMPASSION CAN MOVE MOUNTAINS
EVERY CHILD DESERVES A FAIR CHANCE
CONFIDENT GIRLS BECOME STRONG WOMEN
LOVE IS LOVE
MOTHER EARTH IS OURS TO PROTECT
5% of MM Lidl Co. revenues are given back to local Colorado charities that exemplify these brand ethos.