My son was born January 1, 2020 at 1:22am in Denver, CO. The year started off on such a high note but quickly took a turn when it felt like the world, as we knew it, was turned upside down. As a new parent navigating not only parenthood, but a pandemic, a racial reckoning, the impacts of climate change, and a polarized political divide, I quickly realized that I wanted to make an impact to ensure my son grew up in a more equitable, accepting, and compassionate society than the one into which he was born.

This all had me thinking - could I create a brand thats DNA was truly about making the world around us a better place?

Thus, MM Lidl Co. was born.

After several u-turns, swerves, a couple years, AND another baby - I am finally bringing MM Lidl Co. to life.

Lidl pronounced, “little”, is a nod to hats - our first product, and all the littles that wear them.

Co. is  company, but also the state abbreviation for Colorado - where my family and I call home. 

And of course MM - Moving Mountains, because at MM Lidl Co. our overarching belief is Compassion Can Move Mountains.

With every purchase, 5% of MM Lidl Co. revenues will be donated equally across local charities relating to our brand ethos:

You’ll also notice subtle nods to these values throughout everything associated with MM Lidl Co. Our goal is to build a brand, and ultimately a community around education, support, and change. 

This next generation gives us HOPE for the future - let’s help lay the path for a brighter future so our children can MOVE MOUNTAINS!